Updated: Dec 21, 2020
There's this rumor going around in the entrepreneurial space that websites are optional these days. Most of our ideal clients are on social media, so why bother taking the time to build a website, right?
Websites may take you a little time, but they serve a few important purposes.
First, when you create a website, you're creating a great "home" for your business. I like to use this analogy:
Social media is an incredible tool, but it's more like going to the bar — it's noisy, crowded, and there's constant motion. On social media, you're always updating your feed, posting new content, talking to new people, launching new products, getting followed and unfollowed — there's a lot of commotion, which can make it difficult to navigate without the proper strategies in place.
A website is more like your home. It's quiet, slower-paced, and you've got everything you need in one place. You may update it here and there, but it's mostly unchanging. On your website, you only need to focus on the key elements: who you are, what you do, and what result you can offer people. It's cuts out the clutter and noise of social media, and provides simple, direct information to people who just want the essentials.
It also gives you a place to store everything — sticking with this analogy, you wouldn't take every single outfit you own to the bar on one night, that would be crazy! But you probably do keep every single outfit you own in a designated space in your home.
It's the same online — you can't keep 100% of your programs and offers on the front page of your social media 100% of the time, but you can house them all on one "programs" page on your website. And you can always send clients there, giving them the opportunity to buy any passive products or opt into freebies, even if you aren't currently promoting them.
Second, a website can give you that feeling of being a "real business owner." We all know that business is a mindset game. If you've been feeling some serious imposter syndrome and worried that you aren't "qualified" or "professional" enough for people to work with you, create a website.
You'll be amazed at what a simple website can do for your confidence in yourself and your business.
Here are the only three things you need::