Updated: Dec 21, 2020
There are a LOT of coaches that are going to teach you how to get raving fans in your business — but many of them are skipping over one CRUCIAL element.
Let's start with what they get right:
Yes, you need a well-thought-out product suite if you want raving fans.
Yes, you need great offers.
Yes, you need a solid marketing plan.
Yes, you need a great sales strategy and funnel.
But you ALSO need incredible branding.
Why it works
If you want repeat buyers, raving fans, and lasting impressions in your business, you NEED to have a strong personal brand for your business.
Think of some of your favorite coaches in the industry — I'd bet when you go to their Instagram account, thy have a VERY well-thought-out, personal-yet-professional brand. Am I right?
So many successful coaches will teach you to hold off on branding, or that it isn't a money making activity, even though they themselves have clearly invested a ton of time, energy, and money in their branding.
That's because branding makes you MEMORABLE. It makes you recognizable, it sets you apart from other coaches in the industry, it shows that you're reliable and professional (even if it's a personal brand), it makes you trustworthy, and most importantly, it makes you magnetic.
Branding gets you repeat buyers and raving fans because people will remember you and your content, feel drawn to it, and trust you because of your branding — whether or not they realize it.
How to achieve it
So how do you build a brand that truly feels magnetic and creates raving fans? Here are two things you can start with today:
Consistency is so important because it creates trust and reliability. If you post consistently, do live trainings weekly, or have other routines in your business, people will know what to expect from you when. Which means they'll start to count on you showing up at those times.
And if you keep sticking to it, your audience will trust you a lot more than if you were just posting 3x a week and then disappearing for a month!
Consistency also helps people remember you and your offers. Are you more likely to buy from someone who posts once or twice a week and mentions their offer in a passing sentence, or from someone who posts on a regular basis, mentioning their offer every time they post?
You're more likely to buy from the person you remember, you know, and you trust. In most cases, that's the second person.
Have a strong visual brand
Do you follow any coaches who's content you recognize before you even see their name? That's because of their visual brand.
If you have a strong visual brand, your audience will start to associate certain colors, fonts, and aesthetics with you.
If you're able to create subconscious associations between your business and certain colors and styles in your audiences' minds, you're going to get some serious raving fans, because you'll always be popping up in their head!
Of course, there is a lot more to it than that. That's why in my new program the Magnetic Brand Incubator, we'll be diving deep into all of the fundamentals of a magnetic brand that leaves you with raving fans for your biz — vision, values, niche, messaging, graphic and web design, social media and content strategies, positioning and leadership, consistency, and authenticity.
This is a POWERFUL program, and you'll want to get on the waitlist as soon it opens next week — spots are ALREADY filling up quick! And wait until you hear about the bonuses 🤩.
In the meantime, you can click here to download the FREE ultimate branding guide, which will get you started on the right track.