Updated: Dec 21, 2020
"I want to look professional."
That is the number one reason I hear from entrepreneurs looking to brand their business.
They're ready to ditch the amateur look and get professional headshots, grade-A graphics, and high-converting copy ASAP.
But here's where they go wrong: in trying to create a professional brand, they lose the one thing that's essential to making sales: themselves.
You are your most valuable brand asset.
Your graphics matter. Your website matters. Your photos, copy, messaging, niche, vision, values, all matter. But none of those things matter as much as YOU do. Here's why:
Being Yourself Builds Trust
When you keep yourself in the mix, your audience gets to know YOU.
You're no longer just another company trying to navigate the waters of Instagram. You're a well-rounded, like-able human being!
When you give your audience the power to connect with you as a human, you're able to form deep connections that go far beyond what a typical corporate company can handle.
And when you form deep, valuable relationships, your audience trusts you. When your audience sees you as a person with likes, dislikes, hobbies, passions, humor, and heart, they'll trust you.
I've said it before and I'll say it again: branding builds trust, and trust leads to sales. And when that branding gets deep, real, and personal, it's a powerful trust builder.
Being Yourself Brings Joy
Raise your hand if you've ever had to hide your personality to fit in at a corporate job 🙋♀️
I know I have. But what's beautiful about entrepreneurship is that you don't have to do that.
When you're the CEO of your business, you can be yourself. You don't have to look, dress, or act a certain way to be professional — you can show up as you are and STILL make a ton of money in your business.
One major reason that being yourself is so powerful is that it allows a sense of joy and freedom that disappears when we pretend to be something we're not.
And when you feel happy and free in your business, you're going to show up with that positive energy. When you show up with positive energy, you're able to create magic. You'll fall in love with your business, and as a result your audience will too!
Allowing your brand to be personal AND professional allows you to be a CEO and a happy, free, energized, magnetic person.
Being Yourself Helps You Stand Out
One of the questions I get most often is, "How do I stand out from everyone else doing the same thing as me online?" My answer, 99% of the time, is BE YOURSELF. (Ok, so there's a little more strategy to it than that, but that's the gist of it!).
There may be thousands of other people doing the same service for the same niche as you.
But what does everyone else have in common?
They aren't YOU.
Nobody on this planet is going to say the same thing as you, in the same way, with the same intention, energy, heart, passion, experience, background, and perspective as you. You are completely and utterly unique.
And that is a HUGE asset to your brand. Because while everyone else is busy trying to stand out, you'll start to do so naturally, with ease, just by being you.
If you're ready to build a brand that is personal and professional, powerful and authentic, magnetic, and true to you, apply today for Brand Your Biz With Confidence 1:1 Coaching.
This 1:1 program is about giving you the tools you need to have a magnetic brand that you love and feel confident in.
If you've ever had thoughts like...
I've got great ideas, but I'm not an artist. I should probably trust a professional.
I'm really not a creative person.
I just don't have the technology skills to do all of that fancy design stuff.
I want great designs, but every time I hire someone I'm never happy with the work.
Branding is just too overwhelming for me.
Branding isn't that important, I can worry about it down the line when I'm making more money.
Niche work is so difficult and confusing. I feel lost trying to figure it out.
It's SO hard to settle down on a single idea! I can't choose my colors, fonts, anything.
Content creation is so hard. I don't even really like social media.
I just want to look professional but still be myself. Is that even possible?
...then this program is for you. Struggling with content creation? I got you. Struggling with showing up consistently, authentically, or confidently? I got you. Marketing troubles? I got you. Niche & messaging troubles? Graphic design help? Feeling unclear, lost, or uncertain? This is for you.
8 weeks of private, 1:1 coaching with me
One 60 minute coaching call a week for 8 weeks (over zoom)
Custom weekly assignments and action plans to help you dive deeper into each topic and apply the knowledge and skills to your own business
A personalized brand and content strategy
Freedom from your limiting beliefs around your creativity, your ideas, your artistic ability, your self-worth, and your value
Graphic design and branding knowledge and skills that will last a lifetime
Confidence and certainty around your brand
8 weeks of unlimited Voxer access to me M-F for direct support anytime, anywhere. I'll be available for all of your questions, concerns, and big wins!