This week, I'm celebrating a milestone in my business, having my most successful launch to date so far!
And while I did have an epic launch strategy and rock solid mindset that helped make this happen, there was far more involved than just that.
If you want to have massive launch success every time, make sure you're doing these 5 things:
Speak YOUR Truth.
When you speak your truth, when you fully believe in every word you're writing, your audience will have no choice but to believe it too.
Another perk of speaking your truth: you stand out. Because your truth is going to be completely and utterly unique from anyone else's, so as long as what you're saying is yours, it will be such an asset in building your brand and standing out online.
When you speak anyone else's truth, you're going to create a disconnect between you and your audience that only authenticity and honesty can repair.
Remember, other people's opinions of you are none of your business: speak your truth and the clients will follow.
Create a rock solid brand.
Launching is so. much. easier. when you have a trustworthy, recognizable, and credible brand.
Yes, your brand will help you stand out, attract clients, and be seen as a memorable, credible, and trustworthy coach.
But more than that, when you have a strong brand, you can have new followers join your community mid-launch and know who you are, what you're about, and how you can help them in minutes.
Which means, with a strong brand, you can have someone discover you and buy from you just days before your cart closes — you won't need to spend as long building your know, like, and trust with that dream client!
Make your offer a no-brainer
That doesn't mean make it less expensive than you want it to, nor does it mean overdeliver to the point of exhaustion.
What it means it:
1. Make sure your offer is something you know your audience wants.
You can do this through market research, or by studying and creating offers keeping in mind objections and questions you've gotten around previous offers.
2. Make sure you fully believe that it's a life changing offer, and that you can communicate the value of it clearly.
Half the battle of making your offer a no-brainer is telling your audience that it's a no-brainer through the messaging you write.
If you fully believe your offer is a life-transforming offer, and you communicate that clearly to your audience, it's going to be a no-brainer, no matter the investment.
Show up as a confident leader every day
Even when you're tired. Even when you're frustrated. Being a leader doesn't mean being perfect. It means being honest and transparent, it means going first and taking actions that scare you, and it means showing up in integrity with your core values at all times.
And you don't need to be making six figures, or even five figures to be a leader. You are one. Right now. No matter how many followers you have, no matter how much money you're making, you were born to lead.
Embrace that. Let your audience see that you can truly teach them and guide them through a transformation by showing them the way, and they'll be lining up to work with you and be in your "I'm a big fucking deal and you can be too" energy.
Your launch will flop if you hate it.
If you're burnt out, bored, miserable, and dreading showing up every day, your audience is going to sense that.
You don't need to be perfect or positive 100% of the time. But you do need to protect your energy, stay focused and excited, and let your audience see how fun and wonderful you are to work with!
Think about it — would you invest in someone who seemed bored out of their mind every time they showed up online? I don't think so.
How can you add more fun, more play, more joy, and more self-care into your launches? How can you energetically serve your audience and hold space for their joy?
Having fun is one of the best ways to keep your energy up, your vibes high, and your audience buying during a launch.
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If not, say hello on Instagram and send me a DM letting me know your biggest takeaway from this post!