So you’re overwhelmed building your website.
I get it, between figuring out what pages you need to include, getting information organized, creating a customer journey, working out the visuals, getting your SEO and reach locked in, and figuring out how to integrate your calendar and your store and your website all in one place…
There is a LOT to think about when it comes to your website.
Depending on where you’re at in your business journey and what your goals are with your website, you may have different priorities when it comes to investing in your website growth.
If you’re new to business, maybe your goal is to buy a domain and get your website built.
Or maybe you’re rebranding, and you’re looking to migrate your website to a new platform and change up the colors and fonts.
Maybe you’re in a stage of visibility right now, where you’re trying to increase your reach and get your website in front of a new audience. In that case, it may be time to look to your SEO. Or, it could be time to add a landing page with a freebie to attract some new leads.
So with all of these options, how do you know what to invest in?
Think about the goal you’re trying to achieve with your website.
Look at the list above. Do you just need a new site, period? Need a rebrand? Trying to create a “hub” for the services you usually sell on Instagram? Want to attract new leads, or sign more clients? What is your website’s goal? Get clear on that before anything else.
Ask a professional for their insight.
Don’t try and guess if this isn’t your area of expertise! Maybe you have absolutely no idea if you need SEO or a visual branding makeover or a new landing page or what have you.
Ask someone who has a background in website design to take a look at your website and make their recommendations for what you may need to move forward.
This is exactly why I always start my clients off with an introductory assessment — so I can dive into their websites and branding and understand exactly what they need right now before recommending a package or giving them a quote on any projects.
Make sure not to get distracted by shiny objects. SEO may sound fancy, but that should NOT be your first priority if you don’t have things like your customer journey, visual design, and contact forms squared away. There are always going to be people looking to “help” you by selling you products and services you don’t actually need. Stay focused on your own goal.