If you're anything like me, you probably have some massive goals for yourself in 2021.
New year, new you, right? You're finally ready to go all in on scaling your business to six figures, or signing that first client, or maybe you're preparing to outsource those tedious tasks that you hate or sell out your first launch.
Am I ringing any bells?
The problem is that so many people come into the new year hot with big goals, high energy, and gigantic ambition, and then find themselves feeling stuck and frustrated at the first roadblock.
Then the thoughts start to pop up, and you're sitting at your desk wondering "wait a minute, how can I make this year different when I still don't know what the fuck I'm doing?"
But I promise you, hitting your business goals in 2021 doesn’t have to feel like this overwhelming, uphill battle that so many coaches I talk to make it out to be.
Truthfully, you can hit all of your goals in a way that feels good and aligned to you this year.
But there are a few things you need in place first:
You need clarity around your brand
And I don't just mean your colors and fonts. Yes, of course your visual brand is essential to standing out online, but the key is getting clear on your personal brand!
Who are you? What do you have to say? Why are people going to remember you? What makes you different from every other coach on Instagram?
Without clarity on those answers, you’re telling your audience you’re just another ______ coach, instead of the unique, magical coach you are!
You need content that people love to read
Writing content is one of my favorite things to do. But when most of my clients come to me, it's the bane of their existence!
Coming up with fresh ideas every day? Writing posts? Telling personal stories? Showing my face on video? Actually being seen and heard by strangers on the internet? No thanks!
At the end of the day, no matter how much you dread content (which, if you do, stop reading this blog and click here for free post ideas and caption templates!), you need great content if you want to build a business on Instagram.
Your content is your digital resume, and it's your chance to build a powerful connection with your audience — the type of connection that actually leads to leads and sales!
You need a plan
Winging it can be fun when you're traveling the world, going on a big adventure, or cooking yourself dinner, but if you're serious about growing your business, you're going to need a plan.
Don't freak out — it gets to be a plan you love. A plan that feels good to you. A plan that excites you, and makes you feel like there's no way you won't hit your goals if you follow it.
With clarity around your brand, content that people love to read, and a plan that works for you, you'll be set to smash your goals in the new year.
Ready to create a brand and content strategy that will help you hit your goals in 2021?
That's exactly what my 1:1 intensives are for.
In my 1:1 intensives, we can...
Create your authentic brand that stands out online and attracts your dream clients
Map out your magnetic content strategy so you can show up with confidence and convert your audience
Create a plan to leave overwhelm and doubt in 2020 so you can actually hit your goals this year.