"I just started out, why the fuck would anyone choose ME?" "I practically have to BEG people to get on a sales call with me!" "I just need better hashtags!"
As a coach trying to make a name (and a living) for yourself on Instagram, have you ever found yourself repeating these stories?
If you have, you're not alone. In fact, "how do I stand out from the million other people on Instagram" is one of the most common questions I get in my line of work!
So you find yourself making any of these excuses (yes. excuses) as to why you don't have more clients, this is for you.
How To Blend In
The truth is, standing out online isn't hard. At least, it doesn't have to be.
But if you want to stand out, you need to avoid doing the following:
1. Trying to follow a trend
If you're trying to stand out online, following trends is the last thing you want to do. The key to not looking like everyone else on Instagram is...not looking like everyone else on Instagram!
So what should you do instead?
The key here is to really trust your gut and show up as your true self. Your true self.
Talk about what you actually want to talk about, use colors you actually love, share your story often, post photos you love, and create an Instagram based on what you love first, and what your ideal clients need second.
Those are the only people who get a say in how you show up: you, and the clients you want to attract.