Updated: Dec 21, 2020
How tired are you of searching and pleading for your ideal clients to find you? You know you have something amazing to share, if only someone would listen.
I've been there, and boy does it suck! I remember how frustrated I felt feeling like I was talking to crickets every day. It felt so discouraging to wake up every day and feel like I was existing in another dimension from my ideal clients. I knew they were out there, but couldn't find them anywhere!
Not until I got crystal clear on my niche and my messaging, that is.
I was one of those people who wanted to help everyone. I was worried that getting specific would limit my options too much, so I was trying to appeal to everyone, and as a result sharing a ton of mixed messages!
Flash forward to today, I'm crystal clear on who it is that I'm trying to help, and what I need to be saying to attract those clients to me. Because I've gotten to know my ideal client, I know what kind of messages I need to be communicating to attract them to me.
And it feels amazing waking up to a dozen DMs from ideal clients every. single. day.
Here's how I did it:
Get Super Clear on Who You're Talking To
The fewer people you try to sell to, the more who will want to buy from you. I know, it sounds backwards. But when you try to tell to everyone, you sell to no one. You need to be crystal clear on who it is that you're talking to! If you aren't making your ideal client aware that you're talking to them, they'll be left feeling confused and not wanting to buy from you. If you need help on this, the Canva Templates for Instagram Kit has some really great prompts to help you clarify your niche and who you want to be talking to in your content. Buy it here.
Clarify Your Messaging
In addition to knowing who you're talking to, you need to know what to say! What message are you trying to get across in every post, on your website, and in your live videos? What is the core message of your business? What result do you provide people with when they work with you? Figuring this out is essential to truly connecting with your audience through your words.
Make Yourself Constantly Visible
For people to buy from you, they need to know you exist. Sounds obvious, but it can actually feel really hard to put yourself out there! It feels scary to go live, show up on stories every day, and allow yourself to be seen. But it's necessary. When you're posting, sharing, and engaging more often on networks like Instagram and Facebook, the platforms put your content in front of more people because they love active users. It also takes potential customers hearing the same thing over, and over, and over again in order to really hear you. Meaning, you need to be repeating your message and selling every day to really sell something.
Fully Believe In What You're Saying
If you don't back what you say, other people won't either. Don't post or share something because you think you should — do it because you want to, because you believe in it, and because you know people need to hear it. That is how the most authentic, powerful version of your brand will shine.
Rinse and Repeat
Say it again. And again. And again. Repurpose your content. Use the same themes of content over and over again. Do whatever you can to drive that message home. Repetition, like consistency, makes you reliable and trustworthy. It may feel boring, but remember — great content isn't about you. And the more you say something, the more people will start to believe it. You aren't tricking them here — everything you're saying is 100% true. It just might take a minute to hit home.
If you need help creating magnetic messaging for your biz, you're going to love the bonus journal prompts that come with the Canva Templates Kit. The prompts walk you through clarifying your niche and figuring out what your ideal followers want and need to hear so that you can truly connect with them through your Instagram captions and other social posts. Plus, you're getting 31 graphics for Instagram posts, 10 story templates, and some really powerful engagement tools to use to get more eyeballs on your posts. Buy it here.