Essential tools to get started building your brand

Updated: Jan 19

"I've got great ideas, but I don't have the design skills to bring them to life myself and can't afford to hire someone."

I've heard this problem again and again in my years as a graphic designer, and I get it. It's so tough to find a good designer, who's in your budget, and can work on your timeline. But at the same time, you have no idea how the heck to just do it all yourself. So what are you supposed to do?

Well, even if you don't have the time and resources to become an expert in graphic design or web design, there are so many tools that you can use to build a beautiful brand that helps your business thrive — yes, even with zero graphic design knowledge.

Here are some of my favorite tools so you can build your brand with confidence:

Project Management

The first step in building your brand is getting organized. I love tools like Asana and Trello for this purpose.

Even a small task, like updating your logo, requires some organization. What is the main objective? What are the steps you need to take to create the logo? What are the steps you need to take to implement the logo? And how can you make sure this project isn't going to take you three months?

I love Asana and Trello because they allow you to break down your projects into simple, manageable tasks with timelines, due dates, and checklists to guide you. I have a "To Do," "In Progress," and "Done" list for all of my creative projects. Each "To Do" item is broken up into bite-size tasks. For a logo, I might have tasks like sketching ideas, creating first draft, sharing with people I trust for their input, and so on.

This is also why I created my free Ultimate Branding Guide — this tool is FREE and will help you organize your message and mission as a business, your visual identity, and your social media presence. Grab it here.

Even though branding is a creative process, getting organized is always the first step in setting yourself up for success.

Graphic and Logo Design

I've been working as a graphic designer for years. It's what I have my degree i