Essential tools to get started building your brand

Updated: Jan 19

"I've got great ideas, but I don't have the design skills to bring them to life myself and can't afford to hire someone."

I've heard this problem again and again in my years as a graphic designer, and I get it. It's so tough to find a good designer, who's in your budget, and can work on your timeline. But at the same time, you have no idea how the heck to just do it all yourself. So what are you supposed to do?

Well, even if you don't have the time and resources to become an expert in graphic design or web design, there are so many tools that you can use to build a beautiful brand that helps your business thrive — yes, even with zero graphic design knowledge.

Here are some of my favorite tools so you can build your brand with confidence:

Project Management

The first step in building your brand is getting organized. I love tools like Asana and Trello for this purpose.

Even a small task, like updating your logo, requires some organization. What is the main objective? What are the steps you need to take to create the logo? What are the steps you need to take to implement the logo? And how can you make sure this project isn't going to take you three months?

I love Asana and Trello because they allow you to break down your projects into simple, manageable tasks with timelines, due dates, and checklists to guide you. I have a "To Do," "In Progress," and "Done" list for all of my creative projects. Each "To Do" item is broken up into bite-size tasks. For a logo, I might have tasks like sketching ideas, creating first draft, sharing with people I trust for their input, and so on.

This is also why I created my free Ultimate Branding Guide — this tool is FREE and will help you organize your message and mission as a business, your visual identity, and your social media presence. Grab it here.

Even though branding is a creative process, getting organized is always the first step in setting yourself up for success.

Graphic and Logo Design

I've been working as a graphic designer for years. It's what I have my degree in, and it's how I make my living. And yes, I love Photoshop. But seriously, Canva has become one of my best friends lately.

If you're looking to design your own graphics for your social media, Canva is an incredibly powerful tool (even if you have absolutely no experience). You can choose from hundreds of pre-made templates that are sized for any digital or print platform you could think of, or design your own using a blank template.

I recommend treating yourself to the paid version so that you can build your brand kit, complete with fonts, colors, and logos. The program makes it so simple to stay on-brand in all of your graphics, presentations, business cards, marketing material, and any visuals you might need for your business.

And no, this isn't a paid post or promotion. I just truly believe that if you need help working on your brand, you need to check it out (and subscribe to my email list so you can be the first to know when my Canva template packs are here!).

Web Design

Web design often sounds a lot more complicated than it is. Because of that, a lot of business owners shy away from it or put it off — especially because hiring a web designer can get pricey.

But there are a lot of incredible, user friendly tools out there to help even the most technologically challenged users build beautiful websites. Kajabi, Wix, Squarespace, and Wordpress are all great for revamping your website.

And in the digital age, you need a good website. Even if you're transitioning from an in-person business, even if you rely on word-of-mouth, even if you think you don't, you need a strong digital presence. So don't skip this step because it seems difficult! Take advantage of the tools that are available to you.

Don't Make It Harder Than It Has To Be

If you want to do your own graphic design, web design, and branding, do it! I don't care that you have no background in this. You can do it.

So my last tip is don't make it harder than it has to be. Seriously. Templates exist for a reason. Websites like Wix and Canva exist for a reason. Don't be afraid to dive in!

(Psst...CLICK HERE to try Canva FREE for 30 days!)

If you're looking for a more in depth dive into how you can do it all yourself, lets hop on a discovery call next week and figure out what steps we can take to get the ball rolling on your amazing brand:

Book a FREE 30-Minute Discovery Call

Not sure where to start? Download my FREE Ultimate Branding Guide:

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