Updated: Jan 19
Working on your brand can get overwhelming fast. If you have a business, you understand — there is so much to do! Copy, graphic design, web design, business cards, ads, social media, the list goes on.
And when you finally figure out what to work on first, you realize that you just don't have time for such a massive undertaking. I get it.
But here's the thing — improving your brand doesn't always mean giving your brand a full Princess Diaries-style makeover.
Today I'm giving you three quick exercises that you can do RIGHT NOW to improve your brand in 20 minutes or less. Grab your pen and paper, and get ready...
Put Yourself In Your Customer's Shoes
When you're looking at your business through your own lens, you're going to be biased. If you work hard on your blog, website, and social content, you may not see the gaps that exist in your brand. Don't get me wrong here: you should absolutely be proud of the work you're accomplishing! Because if you're already setting aside some time to work on your brand, you're on the right track.
But we all have blind spots. So here's how you can check for yours:
I want you to put yourself in your customers shoes. Pretend that you're your ideal client, and get into character with it! How old are you? What do you do for a living? What are the biggest struggles that you face every day? What do you need the most right now?
Now, pull up the social media pages you use the most and look at them through the lens of your customer. Do you feel that your problems and biggest struggles are being addressed? Are you inspired and ready to learn more?
Now do the same thing with your website. From the lens of your customer, ask yourself, do I have enough information on my website? Or do I have too much information? Can I easily find the information I'm looking for?
Take notes on what you find, and then for each problem you notice, brainstorm a few potential solutions that you can implement. If you're having trouble setting your own biases aside, ask a friend or family member who isn't as familiar with what you do to give you some honest feedback.