Using Goals to Leverage Your Brand For Your Business

Updated: Dec 21, 2020

If you're an entrepreneur, chances are, you're pretty familiar with goal-setting. But are you setting goals for your brand, too?


Like any part of your business, having specific goals to work towards in your brand is going to open up doors to a whole new level of success for you.


Maybe you're wondering, "but Jess, isn't my goal just to have a strong visual brand? Shouldn't my goal be to build a strong website?" Well, yes! Those are great goals. But here's the problem with them — they're way too vague.


Like any other goals, your goals around your brand need to be specific. Having a strong visual brand is a great goal, but how are you going to get there?


Keep it simple


Let's break it down a bit. If your goal is to create a strong visual brand, you want your goal to include something specific, but at the same time, you don't want it to get so complicated that you're making it difficult on yourself (because we all know I love to keep it simple).


For example, "I want a great visual brand" may be too vague, but "I want to build a website that uses primary colors and then design an Instagram grid to match and also change my logo and make sure that all of these new elements end up in my Facebook header" has so many directions in it that you're not going to know where to start!


A more achievable branding-focused goal might be, "I'm going to change the colors of my brand so that my customers know I'm a high energy business and want to book more calls with me" Then you can break that down into actionable steps like "I'm going to change the colors on my website" and "I'm going to make a new logo."


Setting goals in your brand that are specific will help you create a brand that elevates your business. When you know which way you're going, it's so much easier to get to your destination: a powerful, transformational brand.


Setting your first branding goal


This topic is super important to me, so I want to make sure I'm giving you the tools you need to get started in setting goals for your brand. These questions are designed to help you get a goal in place for your brand that you can work on next week. You can answer them in a notebook, a document, or (my personal favorite), in an email to me: