Updated: Dec 21, 2020
Rewind to February 2019.
I'm unemployed. I'm desperate to get a new job, because, well, I have rent and bills to pay. I have experience with great companies, what I think is a beautiful resume, a Cum Laude B.A. in digital art, and a laundry list of skills I can bring to any company.
That winter, I applied to over 300 jobs in NYC (where I was living at the time), and heard just about nothing back.
It wasn't until much later that I figured out the missing puzzle piece: consistency.
I was all over the map when I was trying to get hired: a graphic designer, music journalist, business journalist, photojournalist, wedding photographer, portrait photographer, illustrator, the list goes on. I applied to any and every job that I thought might fit, sending the same resume, website, and portfolio to each of them.
I thought I was a multi-talented digital artist that would be an asset to any company.
Any company thought I was directionless, disorganized, and inconsistent. And honestly, I was. I was posting on LinkedIn occasionally, sometimes using Instagram, and changing my mind about what I want to do every other day.
Fast forward to today — I know exactly what I do and who I serve. I show up every. single. day to do what I'm meant to be doing, and I'm consistently talking to (and working with) my ideal clients.
What changed? I niched down. I figured out exactly who I am, what I stand for, what I want to do, and how I can help people. I chose one area of my skillset to focus on, and ran with it. I started showing up every day across social media. I started being consistent.
Consistency = Strength
A strong brand is a brand that is easily recognizable, effortlessly attracts clients, and helps those clients fall in love with you.
And one of the easiest ways to make your brand strong is to make it consistent.
Being consistent in your branding means you have a strong brand. It means you have a recognizable brand. It means you have a brand