Working on your brand can get overwhelming fast. If you have a business, you understand — there is so much to do! Copy, graphic design, web design, business cards, ads, social media, the list goes on.
And when you finally figure out what to work on first, you realize that you just don't have time for such a massive undertaking. I get it.
But here's the thing — improving your brand doesn't always mean giving your brand a full Princess Diaries-style makeover.
Today I'm giving you three quick exercises that you can do RIGHT NOW to improve your brand in 20 minutes or less. Grab your pen and paper, and get ready...
Put Yourself In Your Customer's Shoes
When you're looking at your business through your own lens, you're going to be biased. If you work hard on your blog, website, and social content, you may not see the gaps that exist in your brand. Don't get me wrong here: you should absolutely be proud of the work you're accomplishing! Because if you're already setting aside some time to work on your brand, you're on the right track.
But we all have blind spots. So here's how you can check for yours:
I want you to put yourself in your customers shoes. Pretend that you're your ideal client, and get into character with it! How old are you? What do you do for a living? What are the biggest struggles that you face every day? What do you need the most right now?
Now, pull up the social media pages you use the most and look at them through the lens of your customer. Do you feel that your problems and biggest struggles are being addressed? Are you inspired and ready to learn more?
Now do the same thing with your website. From the lens of your customer, ask yourself, do I have enough information on my website? Or do I have too much information? Can I easily find the information I'm looking for?
Take notes on what you find, and then for each problem you notice, brainstorm a few potential solutions that you can implement. If you're having trouble setting your own biases aside, ask a friend or family member who isn't as familiar with what you do to give you some honest feedback.
Check Your Copy
Go through your website, marketing collateral, and any other place you have copy for your business, and write the key takeaway you get from each page.
If you've got a strong brand, you'll see that your copy is consistent, and always leaves the reader with a similar takeaway. Visitors to your website should always have a clear understanding of who you are and what you're doing.
If you go through your website and find that you close each tab with a different takeaway, take note of those inconsistencies. Compare them to the message you're trying to send, and adjust your language accordingly.
Make a list of the colors you use, and how they make you feel. Do they match your message?
Colors are one of my favorite things to talk about when it comes to branding. Because to me, this is where the magic happens. If you've got a really strong visual brand, your customer will know that you're the real deal before they even start thinking about buying from you.
Color is just one part of your visual brand, but it's an important one. If you do a quick Google search on color psychology, you'll see that colors actually affect our mood. Green can be refreshing and tranquil, because of how strongly we associate it with nature. Blue tends to evoke feelings of calmness, and yellow can make us feel energized or agitated. When you're building your visual brand, you want to be mindful of how the colors you're using may influence the mood of your client!
An easy way to make sure your colors are on brand is to do another quick audit of your social platforms and website. Start by writing out some of the key elements of your messaging, like your values, mission statement, niche, and purpose. It doesn't need to be a deep dive, just 3-5 adjectives that sum it up.
Next, without considering the content, look at the colors you're using. How do they make you feel? If your mission is to inspire and coach others, are you using colors that are inviting, warm, and joyful? Ideally, the way the colors make you feel will be pretty similar to the message you're trying to convey.
If there are discrepancies, brainstorm a few colors that you think do match the messaging you're trying to get across. Again, a quick Google search can help with this!
No matter where you are in your business journey, your brand is always going to be important. So take the time to do these three audits, and take your brand to the next level quickly and easily.